Heroes of Fashion - concept

We want real photography of interesting people in normal situations - every day heroes of fashion. This leads us to need people in their normal clothes, the way they normal style themselves - but with a twist. Maybe they dress a little odd, but they're fascinating to look at, or they do their hair in an ornate do every morning, or they have a brilliant mustache, or a beautiful dress on. Whoever we use, they must be fascinating to photograph - a true hero of fashion is the plan.