Heroes of Fashion - the mask

As a group we all got very excited about the prospect of this photoshoot - street casting, interesting images of interesting people - heroes of real life fashion. Which is why we decided having the models wearing a mask of some sort to suggest they're secret fashion hero persona.

As the stylists in the group, Bridie McCann and I will be in charge of finding appropriate masks and finding the people that will create the kind of images we want. We will look at their personal style over all, as well as face and hair - and also not limit ourselves to young fashionable people. Children and old people - it is about how they choose to present themselves in an every day situation, and what makes them different to others.

Mask necklace by Aurelie Bidermann - S/S 2011